Your brand is who you are. It’s how your community, patients, current and prospective employees, and competitors perceive you. It’s reflected by the team that you’ve assembled, for better or worse. And, it is intentional (i.e. it does not occur by accident)—you create it, you develop it, you maintain it, you own it.
Now think about your own brand—is it the brand that you want? If not, the best way to change it is through hiring and employee development. The takeaway is to hire the right people, pay attention to attitude, attributes, and traits, and create paths of development for your team. If you do these things, then you will drive employee engagement.
And only with a highly engaged team can you drive the growth that your organization needs.
But how do you deal with the team you have today? How can you make sure that you have the right people in the right seats? And if you do, then how do you keep them engaged?
In this post, we’ll review the three levels of employee engagement, how to identify where each employee resides, and how to manage them successfully to drive the highest levels of growth.
The first step is to identify and understand the levels of employee engagement:
Level 1: Engaged
Level 2: Unengaged
Unengaged employees are with you for the money. They may not be invested in the job or the organization but usually can and will do the work. Their skills and abilities are not called into question, but their motivation and commitment may be. You will get just enough out of unengaged employees and they will stay with you unless/until someone offers them more money. The best course of action with these employees is to engage with them more and try to figure out what motivates them. Look for a connection point or hot button and capitalize on it. They can be moved in the right direction and become engaged (and you can never have too many engaged employees!), but it takes a lot of effort.
Level 3: Actively Disengaged
And remember: YOU control your culture and brand.
Our experienced recruiters can help you assemble a highly-engaged and high-performing team. Talk to your Account Manager today about taking advantage of our industry-leading, full lifecycle recruiting services or email the Recruiting Department at firstname.lastname@example.org.
About the Author
Ernie Paolini is responsible for Human Resources and Recruiting Services at Consult YHN. He has more than 20 years of experience in building and managing technology-driven HR and recruitment organizations. His areas of expertise include behavioral interviewing, employee relations, compliance, and onboarding.