Is Your Website Ready for the Surge in Digital Traffic and Leads?

It’s no surprise that the digital world and its role in communication has changed dramatically since the start of the Coronavirus pandemic. Many of us have adjusted to working from home and relying more heavily on technology to communicate with coworkers, friends, and family.
According to The New York Times, website usage for sites like Facebook and YouTube have skyrocketed since February 29. Video chatting platforms like Google Duo and popular remote work apps like Zoom and Microsoft Teams have also reported record usage spikes.

People look to connect and entertain themselves

This trend isn’t going away anytime soon. While the days of social distancing and continuous handwashing will eventually fade – the need for a strong digital presence will not.

Your website is your most valuable digital asset; therefore, the time is now to assess its performance. In other words, does your website have what it takes to engage and convert the influx of people seeking help with their hearing loss?

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Nearly 90% of consumers conduct online research before making a purchase, which includes visiting a business’s website

Hopefully, your site is updated to reflect the safety precautions your practice is implementing to protect patients and staff, as well as pertinent information on any Telehealth or curbside services being provided. Patients care about and want to know how your practice is responding to COVID-19 and adhering to CDC guidelines. This information should be posted prominently on your homepage and any social media profiles, like Facebook and Healthy Hearing. Don’t forget to update your Google My Business profile to reflect any changes or updates you make to your services or hours.

Now, let’s discuss the specific items you should focus on when evaluating the performance and success of your website:

Search Engine Optimization (SEO):

Check whether your website dominates the first page of Google for the top hearing healthcare keywords. There are free online tools that will show you top competitive SEO metrics. Ultimately, your website provider/digital partner should manage your site’s SEO performance regularly and make the necessary updates. This is vital to maintaining a prominent rank in search results, which drives more quality leads, appointments, and sales.

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55% of search engine clicks come from the top 3 listings

Content:

Good SEO and good content go hand-in-hand. Fresh, relevant, and engaging content on your site will boost its SEO. It will also increase the amount of time visitors spend on your site and, in turn, your conversion rate (the percentage of unique site visitors who “convert” to leads by calling your office or filling out an online form). Adding unique content like videos, infographics, and weekly or monthly blog posts will help differentiate your brand from the competition. Timely articles about the effects of untreated hearing loss are great, but they’re even better when mixed with more personable and creative posts that will resonate with readers—tips for summer hearing aid care, how to choose the right hearing aid for your lifestyle, etc.

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52% of consumers say blogs have impacted purchasing decisions

Upgrades:

Features like click-to-call, online scheduling, chatbots, contact forms, and mobile-responsiveness are no longer optional—they’re essential.

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additional leads
On average, online scheduling tools generate 4 additional leads per month for hearing healthcare providers

User Experience (UX):

Users’ experience with a website is determined by how easy or difficult it is for them to navigate and interact with it. One broken link or slow-to-load page can create a bad experience for users. Your site needs to fulfill visitors’ needs, wants, and expectations both quickly and easily. While UX testing is a complex process, there are several simple things you can do yourself to enhance your site’s usability, including:

  • Check every link and app/widget to ensure they work.
  • Add internal links between relevant content and pages.
  • Shorten long paragraphs of text and/or break them up.
  • Create more white space around text and titles.
  • Use strong CTAs (Call-To-Actions) to guide users to convert.
  • Make sure all images and pages load quickly.

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Better UX design could raise your website’s conversion rate by 400%

Design & Layout:

Your website is most often your patients’ first impression of your brand. If it looks outdated or unappealing, visitors will have a negative perception of your practice. Everything from your fonts and spacing to your colors and design elements needs to be clean and cohesive across your entire site. There should be a consistent header and footer on every page that includes your logo, practice information, and social icons.

Of course, you want your website to stand out from your competitors. But that doesn’t mean you have to reinvent the wheel when it comes to its layout and design. Despite a common misconception, “templated” websites are not “basic” and are not going to make your site look exactly like other audiology websites. To start, they’re 100 percent customizable – using your brand, color schemes, unique assets (logo, photos, videos, more). Second, website “templates” exist for a reason: they work! Keep in mind, website site design is part art – but primarily science. Most developers use behavioral science and best practices to design websites for optimal usability and most importantly – conversion. Some tools developers use to test the merit of a website include:

  • User Testing: A platform for obtaining rapid customer feedback on any customer experience, including websites, mobile apps, and real-world experiences.
  • Heat Mapping: A graphical representation of data that uses a system of color-coding to represent different values. While used in various forms of analytics, most often they’re used to show user behavior on specific webpages and determine where the most important content should be placed on a page.
  • Conversion Tracking: A powerful tool in Google Ads (formerly known as AdWords) that lets you identify how well your ad campaign is generating leads, sales, downloads, email sign-ups, and other key actions.

Through these methods, developers know what the target demographic expects to see and how they can best be encouraged to convert. For example, most websites have a horizontal top navigation, left-aligned logo, and right-aligned contact information because heat mapping shows this is the best structure for usability and entices users to travel deeper into the site.

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People form 75% of their judgment on a website’s credibility purely on its aesthetics

Website Provider/Digital Partner:

If your internet-savvy nephew is managing your site, it may be time to consider making a change. A reliable and highly-skilled digital partner will make all the difference—a partner you can hold accountable to manage all your online marketing needs, not just your website. Your digital partner should oversee ongoing website maintenance, performance, results, and provide you ownership over your domain and other digital properties. Click here to find out the most important questions to ask your website provider or reach out to your Consult Marketing Account Executive for assistance. The Consult Digital Program offers engaged Associates a comprehensive digital solution proven to drive leads and sales.

Questioning if your website delivers the results it should? Consult YHN’s in-house experts will conduct a personalized website and digital marketing assessment, including a geographic and competitive analysis.

Increase your digital traffic and drive more patient appointments –
contact Consult Marketing today!

About the Author

Genevieve Amabile joined Consult YHN in 2019 and serves as a Marketing Account Coordinator. Prior to Consult YHN, she worked as a Social Media Coordinator for a staffing agency and interned with Seven Mile Publishing & Creative in Avalon, NJ. Genevieve graduated from Pennsylvania State University with a Bachelor’s degree in Communications in 2018. In her free time, she enjoys baking, reading, and listening to her favorite true crime podcasts.

Marketing Through COVID-19: Key Considerations to Drive Leads at All Budgets

Communication is essential, especially during this time—and it will be equally important several months from now. Hopefully, you’ve used any downtime during the pandemic to stay connected with your patients.
As the economy opens, it’s important to forge ahead with your marketing efforts, including a specific plan to ramp up your marketing activities.

Practices that act now and adapt to the current environment will capture new patients as well as maintain a high volume of patients after the initial influx of demand has settled. Being proactive with your marketing strategy will ensure the near-term demand you experience won’t drop off in one, three, or six months, allowing you to continuously grow your business.

Consult YHN’s COVID-19 Resources Center provides healthcare professionals with strategic business advice and support, including virtual webinars, financial analyses, articles, marketing collateral, and more. A useful resource is our Cash Flow Analysis tool which determines your current and future months’ liquidity. This information allows you to forecast how much you can spend on marketing each month, with a goal to ramp up spend as your budget and timing allows.

Your messaging today is more significant than ever – it needs to be relevant, clear, and consistent across all of your marketing initiatives. It should address patients’ current needs and concerns, like providing a safe and caring environment as well as acknowledging that those struggling with hearing loss are even more challenged by COVID-19 safety measures.

Whether your practice is operating with a proactive marketing budget, limited budget, or no additional spend budget, we have solutions to help you drive new opportunities. There are many ways to stay top-of-mind with your patients without spending a lot of money. Below are Consult YHN’s marketing recommendations based on your practice’s current budget and timing.

Budget: No Additional Spend
Timing: Now

Planning Considerations:

  • Prioritize your patients and schedule
  • Fill your schedule with revenue-generating opportunities
  • Utilize no/low-cost marketing initiatives
  • Prepare for pent up demand from individuals seeking hearing help
  • Focus on marketing to maintain momentum
  • Depending on the response/how your patients are reacting, move on to higher-cost marketing initiatives

Sample COVID-19 Marketing Collateral, Available for Immediate Use

View More Samples Here  

Budget: Minimal Spend
Timing: ASAP

“No Additional Spend” initiatives +

  • Database Letters
    • Never stop reaching out to your database!
  • Consult Database Program
    • Our turnkey solution for database outreach enables your team to focus on closing more opportunities and helping more patients. We help you implement a consistent strategy, targeting each segment of your database with custom letters and follow-up calls that drive appointments and sales. From designing and printing to mailing and reporting—we handle it all, and at a competitive rate that’s included in your monthly Consult statement.
  • Email Marketing
    • Sending emails to your database is easy and inexpensive. You can check to see who clicked or opened the email in order to prioritize lead follow up via a phone call. For example, people who open and click on your email are the most engaged, so start with them, then work down the list. We recommend ConstantContact because it is easy to use and signs a Business Associate Agreement (BAA).
  • Consult Upgrade Program
    • For over a decade, Consult Upgrade has been the most effective way for practice owners to reach their patients and increase sales. For a one-time flat fee, a dedicated Digital Technology Consultant will work with you on-site to organize and run an Upgrade event that, on average, yields an additional $51,250 in sales for practices. The schedule for 2020 is almost full – act fast to secure your spot!

Planning Considerations:

  • Once you’ve maximized your database outreach efforts, consider:
    • Are people responding?
    • Do you need to make any changes?
    • Have you exhausted all potential?
    • Is revenue ramping up?
  • Based on the answers above, decide on strategy and timing for direct mail drop and digital advertising.
  • Once you’ve seen all of your existing patients as well as all the new patients willing to come in regardless of COVID-19, the next step is crucial – and marketing will be key. Your marketing plan needs to be set now so that you can implement and capture the untapped group of new patients and your demand and revenue can consistently grow.

Budget: Pro-Active Spend
Timing: When Ready (Cash-Flow Dependent)

“No Additional Spend” initiatives + “Minimal Spend” initiatives +

  • Direct Mail
  • Digital Advertising
    • Pay-Per-Click (PPC)
    • Facebook Advertising
    • Display Retargeting
  • Consult Digital Program
    • Drive and convert more quality leads with our industry-leading digital solution! We outperform the competition so that your website dominates the first page of Google for the top hearing healthcare keywords. We also track your results and provide you a return on your investment.

Planning Considerations:

  • Lead time considerations for direct mail: 3.5 weeks ahead of the event
  • If you have the budget, spend it on PPC. Cost per lead is lower right now, meaning your budget will go further than it did pre-COVID-19. For example, based on the current environment there are fewer businesses competing for keywords, etc. This trend will end as business returns to normal. If your budget allows, there’s a significant, yet, temporary opportunity to introduce your practice to as many patients as possible at a lower cost than normal.
Your Account Manager and the Consult YHN team are here to help you develop a comeback plan that’s guaranteed to position your practice for success in 2020 and the years ahead.

Start driving more leads today – contact Consult Marketing!

About the Author

Nicole Finkbiner joined Consult YHN as the Marketing Communications Specialist in 2018 with nearly a decade of communications experience. Over the course of her career, Nicole has created a wide array of different content for various mediums and outlets—news articles, press releases, arts features, product descriptions, small business websites, e-blasts, social media posts, promotional materials, and more. In her free time, the Philadelphia native enjoys soaking up the city’s culture and binge-watching TV shows.

Four Considerations to Better Serve the Culturally Deaf and Hard-Of-Hearing

Approximately 48 million Americans (20 percent) report some degree of hearing loss. Within this population exists a subset of individuals that identify as Culturally Deaf (notated by a capital “D”) or Hard-Of-Hearing (HOH). This group doesn’t focus on the medical diagnosis of a certain degree of hearing loss but rather their cultural identity. They often share a belief system, history, traditions, and a common language (American Sign Language).

This identity makes them unique to most clinical audiology/hearing practices (between 1-3 percent of patients seen annually in hearing clinics). As an Audiologist working closely with this community for over 20 years, below are four key considerations that my patients and I find helpful:

#1. Educate yourself on and understand the beauty of Deaf history and culture

It’s important to be aware that there exists a rich Deaf culture that can be experienced at Deaf school museums, Deaf organizations, Deaf theater, and Deaf groups all over the country. It’s diverse and filled with art and technology and infused with the beauty of sign language.

According to the National Association for the Deaf (NAD), there are three key moments in American history for the Deaf: the 1988 Deaf President Now protest, the 1864 signing of the Gallaudet University charter by President Lincoln, and the 1817 establishment of American School for the Deaf in West Hartford, CT as the first permanent public school for the Deaf. It’s important to understand that historically, many families with Deaf children were told not to use sign language, fearing it would interfere with their ability to learn how to speak. This led to a perception by some in the Deaf community that all Audiologists were simply trying to “fix” or change deafness. Thankfully, as society has evolved, research has made it clear that Audiologists can provide useful tools such as amplification or other assistive technology to support the individual as a whole and not just in terms of their hearing.

#2. Provide access for effective communication for a positive patient experience

Rights: It’s important to know the rights afforded to patients covered by the American with Disabilities Act (ADA) Title III. This law mandates that “covered entities” (businesses and nonprofit organizations that serve the public) provide effective communication for individuals who have communication disabilities. This is by means of “auxiliary aids and services” when needed.

Expectations: In the past, many audiology practices would rely on companions attending appointments to interpret for Deaf patients, but the ADA only allows this when either there is an emergency involving “imminent threat to safety” or if the individual requests this and the companion is not a minor. The ADA ultimately places responsibility on the “covered entity” for providing effective communication and defers to the individual to have primary consideration of the choice of “aid or service” they need unless it results in an “undue burden” (significant difficulty or expense). The key point: consult WITH the patient, don’t dictate TO them.

Communication: Be cautious of using outdated terms such as “hearing impaired,” which is often perceived as derogatory. My friends and patients often prefer Deaf or HOH. Regarding access, the ADA states that you should provide a “qualified” notetaker, sign language/oral/tactile interpreter, real-time captioning, written materials, or printed script of any stock speech. A “qualified” interpreter means someone who can interpret effectively, accurately, and impartially (receptively and expressively). In addition, “aids and services” are defined as a wide variety of technologies such as Assistive Listening Devices (ALDs), amplified phones, videophones/captioned phones, or video relay service (VRS), or telecommunications relay service (TRS) which can be reached by calling 711. Video remote interpreting (VRI) is another option but be sure to have a high-speed connection for a quality signal and a large enough screen for optimal viewing.

It’s important to note that not all patients in this community use the same form of sign language. Some use American Sign Language (ASL) and others use a more English-based sign language or even prefer to read lips with visual cues. Don’t just assume—ask the patient directly how they prefer to communicate. Knowing some basic sign language to introduce yourself and guide the patient to the test area is also a nice way to establish rapport and trust.

#3. Consider modifications to your test protocol

  • Common sense prevails here but make sure to provide visual cues and/or show clear written explanations of the test process and directions when possible.
  • Try using hand-raising/button-pushing for obtaining responses and consider Speech Detection Thresholds instead of Speech Reception Thresholds to avoid forcing spoken answers or having closed set picture/visual response options.
  • Have expectations, test instructions, and recommendations written in advance or write them during the visit on a whiteboard or tablet.

#4. Make recommendations carefully and without bias or assumptions

When providing options for amplification to Deaf or HOH patients, there are several things to keep in mind:

  • Power aids are often but not always preferred with a more linear approach to match any possible previous experience with amplification.
  • Do not assume that they’re not interested in the latest technology or that they don’t care about quality sound or features like rechargeability and Bluetooth connectivity. Many of my Deaf friends LOVE listening to music and would appreciate streaming options (with a lot of bass).
  • Do not assume that they want to conceal their devices as some may be proud and want bold colors.
  • Show coupling options with tangible samples so that they can actually see the different sizes available and feel the different weights and materials.
  • Be knowledgeable about state funding agencies (i.e. vocational rehab) for coverage of hearing aids as well as Medicare plan coverages for those with “disabilities.”

These are just a few key considerations and suggestions. By simply being prepared and educated, I promise these appointments will be much easier and more enjoyable. There is a long list of agencies and resources available where you can find information and answers to any questions you have. I encourage you and your staff to undergo basic training about the ADA requirements and perhaps even learn a few basic signs!

Find out how Consult YHN can help you provide a better patient experience and increase revenue – contact us today!

About the Author

Dr. Heather Carter, AuD., FAAA, is an Account Manager for the Northeast Region and brings a unique perspective to Consult YHN as a clinical audiologist with over 20 years of experience. She received both her master’s and doctoral degrees in Audiology from Gallaudet University, the only liberal arts college for the Deaf in the U.S. Through her graduate studies and clinical work, Dr. Carter has gained the expertise to help patients with all levels of hearing loss improve their communication skills. By providing practice development support and bridging the clinical aspects of hearing healthcare with the necessary business skills as a Consult YHN Account Manager, she helps her clients remain viable and relevant. Dr. Carter has two CODA children who are fluent in American Sign Language (ASL) and recently enjoyed a trip to her alma mater where they all were able to use their fluency in ASL to communicate on campus!

Are You Empowering Your Front Office to Drive Revenue? Three Questions to Ask Yourself!

The Front Office Professional (FOP) is essential to an effective and efficient hearing healthcare office. Both in-person and over the phone, FOPs are key in establishing rapport with patients, creating a positive first impression, and helping to drive opportunities.
 
Many practice owners overlook that their front office staff can and should do more than answer phones and schedule appointments—they should help drive revenue every day.

Below are three questions to determine if you’re empowering your Front Office Professionals with the skills and knowledge they need to be a major player in the success of your business:

QUESTION #1: Does your FOP believe in the power of the Third Party and is she/he strongly encouraging patients to bring a loved one to appointments?

You’re most likely aware of the benefits connected to having a trusted family member or friend accompany patients to their appointments, including having a familiar voice during their evaluation and the added case history acquired.

As a Consult YHN member, you also know that increasing your practice’s Third Party rate results in greater patient satisfaction, a reduction in Tested Not Sold patients, and lower return rates. In some practices, it may also increase the closure rate by as much as 10-20 percent.

But is your FOP aware of these benefits? Can your FOP confidently convey to patients the value of having a significant other present for evaluations? To make this point more relatable, ask your FOP how long he/she spent with the doctor the last time he/she was sick? No one has ever answered an hour or more (the typical length of a hearing aid evaluation appointment)!

Source: The Hearing Review

It’s important to demonstrate that the companion is there for support and not because the patient can’t make their own decision. Studies show that 40-80 percent of what patients hear in a doctor’s office is forgotten, regardless of age. So, having two sets of ears is better than one, especially since one of those sets may be struggling to hear.

Lastly, let’s not overlook the potential referral opportunities: many active couples have combined friends and their own individual social networks. Your practice can potentially test the Third Party, or even seek recommendations from both parties, and grow your database – but only if your FOP is consistently emphasizing the need for a companion!

QUESTION #2: Does your Front Office believe that Calling is Caring?

What separates your practice from the competition is the world-class service you provide. The businesses that are most successful in retaining current patients and attracting new ones use a staff member (Patient Communication Specialist) or a service (Your Patient Contact Center) dedicated to making outbound calls to current patients and prospects. This function protects the practice’s most valuable patient resource—its database—and helps fill the schedule with opportunities. We know that 43 percent of patients buy their next set of aids from someone else. That’s why consistently contacting existing patients is vital to keeping your relationships warm and your practice top-of-mind.

However, this is the aspect of the job that more traditional front office employees (receptionists, schedulers) are not prepared for when they enter the hearing healthcare industry. Not only do a successful FOPs need to have computer, filing, customer service, and organization skills, but they also need to own the schedule, manage the provider’s time proactively, and take responsibility to create and enhance the patient experience. We advise FOPs to develop relationships with callers before they come to the office and continue to foster that connection once they become a patient. This way, a call from your practice isn’t an intrusion, but rather a chance to ensure continued patient satisfaction.

Source: Audiology Online

The recommended schedule and mix of patient contact methods may push some FOPs outside their comfort zone. To help reduce anxieties and increase skills and efficiencies, Consult conducts weekly tele-trainings with FOPs from practices across the country. During these trainings participants will learn about why these calls are so important and best practices for scripting to get the greatest results. They will also be encouraged to share their challenges and success stories, allowing them to reap the rewards of being part of a network of likeminded businesses.

QUESTION #3: Does your FOP know the value of each call generated by your marketing initiatives?

Based on the data that we have collected from our Associates, on average, each scheduled opportunity appointment is worth approximately $1,200 in profit for your practice. But how can FOPs understand the significance of each incoming phone call if practice owners don’t share this kind of information with them? Once they understand the value of each incoming call, they should be more motivated to improve their call conversion ratio. A great way to do so is to have them listen to recordings of how they have handled incoming calls. No one enjoys the sound of their own voice, but recording and replaying phone calls are one the best ways to improve the caller experience. A trained ear can easily identify if an FOP is unclear about information or unable to answer the caller’s questions. If you don’t have call tracking/recording in place, Consult’s training team will perform secret shopper calls. We can determine what training and guidance is needed, for example, properly scheduling appointment types, discussing the importance of the Third Party, or overusing technical terms and abbreviations (jargon) that the patient doesn’t understand.

Source: Harvard Business Review

Consult’s virtual Employee Development Program (EDP) workshops should be an essential component in your staff’s development plan. These online training events focus on building and developing your team’s skillset so they can actively contribute to driving opportunities and enhancing the patient experience.

Start empowering your front office staff today! Talk to your Account Manager to learn more about our EDP workshops and weekly tele-trainings!

About the Author

Miki Follin has been an Assistant Account Manager with the West Team at Consult YHN since October 2016. Miki brings retail store management, training, and customer service experience from her years with CVS/Pharmacy and Enterprise Rent-A-Car. When not helping Front Office staff learn and develop, you can find her cheering on Arizona’s sports teams, enjoying the sunshine!

Getting it Right: Hiring for Culture and Employee Engagement in a Post COVID World

While today’s unemployment rate, due to the ongoing pandemic, is significantly higher than it was three months ago, it is sure to fall as the economy comes back and small businesses work to restore payroll and headcount in order to conform to Paycheck Protection Program (PPP) loan forgiveness parameters. Rest assured there will, once again, be more job openings than available candidates. And the cost of hiring will continue to rise as the candidate talent pool shrinks.

According to the Society for Human Resource Management (SHRM), it now costs over $4,000 to hire and onboard a single employee. When you consider the additional cost of employee churn (fees, onboarding, downtime, training, morale, etc.) it becomes easy to see that to have, and maintain, a successful business, you need to be competitive in your quest for hiring top talent (if you don’t hire the best, your competition surely will). COVID-19 has moved the goalposts, but the rules of the game remain the same.

If you received a PPP loan then you may need to hire staff quickly in order to restore payroll and headcount by December 31, 2020. Resist the temptation bring in additional staff to, merely, fill empty seats. If your PPP loan is not entirely forgiven then you are left with, at worst, a low interest loan that you have plenty of time to pay back. Careless hiring decisions in the service of getting 100 percent loan forgiveness should be avoided. As hard as it may be in these uncertain times, you should do your best to adhere to sound business strategies. Especially when it comes to hiring.

A good place to start when building a plan for hiring is with your culture. It’s “who you are.” It’s how your community, your customers, your employees, and your competitors perceive you. And it does not happen by accident. It’s best reflected by the team that you’ve assembled; for better or for worse. Think about your culture and whether it’s the one that you want? Now, think about what you have and think about controlling it.

The first step in creating the right culture is hiring the right people.

Many of us first consider an applicant’s skills when hiring. That makes perfect sense…or does it? There are biases at play when we make decisions. Confirmation bias and the “Halo Effect” can impact how we value skills and traits. And when we overvalue strong skills and undervalue troublesome traits, we could be setting ourselves up for failure (a bad hire).

A recent study on “Hiring for Attitude” suggests that most new hires fail NOT because of technical competence (skills), but because of other factors related to emotional intelligence, work ethic, coachability, self-motivation, and temperament. Remember that skills are relatively easy to develop while traits, attitudes, and attributes are not. And traits, attitudes, and attributes are what contribute to your culture—for better or worse.

When vetting a candidate for hire, make sure you’re looking at the following traits which are predictors for high levels of Emotional Intelligence (EQ):

During interviews, ask candidates a question relating to conflict resolution (for example: Can you tell me about a time that you had a disagreement with a co-worker and how you resolved it?) and then consider the following:

  • Did they know what they did wrong (self-awareness)?
  • Did they control their emotions/anger (self-regulation)?
  • Did they really understand the other side (empathy)?
  • Why did they seek to resolve the conflict? Did they engage for the right reasons?
  • Did they exhibit a certain social grace in solving the issue? Were they mindful of the outcome or social cost?

This exercise will give you a strong indication of the candidate’s EQ, covering many of the most important traits that contribute to a great culture. As you build your team around these traits, you’ll be rewarded with the culture that you deserve. The result: you become an “employer of choice” and have “brand champions” who will help curate your culture because:

  • They enjoy their job and don’t merely do it for the money
  • They look for opportunities to mentor
  • They demonstrate the behaviors of leaders
Creating a culture of growth and development is a great way to demonstrate your organization’s value to candidates. When you offer opportunities to learn and grow and can speak to the policies and procedures that you have in place to encourage growth, can offer examples, or, better yet, identify an evangelist within your organization who can speak to your culture of growth, you’ll be in a great position to attract like-minded employees.

A key thing to keep in mind as you evaluate or create your ideal culture is that the ideal work environment is one built on respectfulness, transparency, and fairness. And always remember: while people may ultimately come to work for you because of money, they will stay—or leave—because of your culture.

Consult YHN’s experienced recruiters can help you attract, vet, and develop a team that will define the company culture you’ve always strived for. Talk to your Account Manager today or contact our Recruiting Department at recruiting@consultyhn.com.

About the Author

Ernie Paolini is responsible for Human Resources and Recruiting Services at Consult YHN. He has more than 20 years of experience in building and managing technology-driven HR and recruitment organizations. His areas of expertise include behavioral interviewing, employee relations, compliance, and onboarding.