Nine Marketing ROI Stats That Might Surprise You

Nine Marketing ROI Stats That Might Surprise You

Is your marketing working? In other words, is it generating business in a profitable way? If your answer is “no” or “I don’t know,” then read on to find out why it’s important to have a clear understanding of your marketing return on investment (ROI) and its impact on...

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How Healthy Is Your Practice? Let’s Do the Math!

How Healthy Is Your Practice? Let’s Do the Math!

Every year at your annual check-up, your doctor probably recommends routine lab work to ensure you’re in good health. Just like your doctor, you should be routinely checking your financials to monitor the health of your practice. If your lab work comes back and...

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Looking Ahead: 2020 Marketing Trends

Looking Ahead: 2020 Marketing Trends

Can you believe we’re nearly halfway through 2019 already?! It’s important to start thinking ahead about the marketing trends you can expect to emerge or intensify in 2020 so that you’re prepared for their potential impact on the playing field. Below are the three...

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Physician Marketing: The Why & How

Physician Marketing: The Why & How

In order for your practice to thrive in 2019, it’s essential that you have a well-rounded, multi-channel marketing plan. This plan should include database outreach to ensure your patients continue to be your patients, traditional media like direct mail, digital...

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