How Healthy Is Your Practice? Let’s Do the Math!

How Healthy Is Your Practice? Let’s Do the Math!

Every year at your annual check-up, your doctor probably recommends routine lab work to ensure you’re in good health. Just like your doctor, you should be routinely checking your financials to monitor the health of your practice. If your lab work comes back and...

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Looking Ahead: 2020 Marketing Trends

Looking Ahead: 2020 Marketing Trends

Can you believe we’re nearly halfway through 2019 already?! It’s important to start thinking ahead about the marketing trends you can expect to emerge or intensify in 2020 so that you’re prepared for their potential impact on the playing field. Below are the three...

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Physician Marketing: The Why & How

Physician Marketing: The Why & How

In order for your practice to thrive in 2019, it’s essential that you have a well-rounded, multi-channel marketing plan. This plan should include database outreach to ensure your patients continue to be your patients, traditional media like direct mail, digital...

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Your Biggest Health Fair Questions Answered

Your Biggest Health Fair Questions Answered

Here I am at a senior health fair a few years ago as my amazing coworkers talk to potential patients and perform otoscopy. See, I’m smiling—nothing to be scared of!Health fairs are an excellent opportunity to connect with your community, educate consumers about...

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The 5 Keys to Successful Hiring

The 5 Keys to Successful Hiring

Every business owner is excited about growth. You’ve cultivated and nurtured your practice well, have done all the right things and are ready to take it to the next level. This usually involves expanding your staff and that means investing in additional human capital...

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