Three Reasons Why You Should Mine Your Data

You’ve been practicing for years and everyone in town knows who you are, but you’re not increasing the number of patients you help each year. If this describes your practice, you’re not alone! In fact, this is a common concern we hear from our Associates—they’re working hard, feel busy, and yet, the number of patients helped, and revenue generated is not increasing.

So, what can you do to reach more quality people? If you’re thinking the answer is “marketing,” you’re correct. However, it’s important not to get so focused on marketing to new patients that you forget – you’re already sitting on a patient gold mine: your database!

Whether it’s through a sophisticated practice management system or less sophisticated paper folders in a metal cabinet, you’re already keeping great records of your patients and tracking everything. Obviously, organization is key. But what you do with the data makes all the difference, especially with patient touchpoints.

We call this data mining and here are three reasons you should mine your data regularly:

#1. Stay Connected with Your Patients

If you’ve been on an airplane lately, then you’ve probably heard the flight attendant say something along the lines of: “We know you have many options for your air travel needs.” This is a very true statement and it’s not limited to the airline business—it applies to every business, even yours. Touching base with your patients regularly (at least twice a year) gives you a chance to show you’re thinking about their well-being and thank them for choosing you as their trusted hearing healthcare provider. This will also remind patients of the wonderful experience they had with you, making them less likely to go to one of your competitors.

#2. Help More Patients

Based on Consult YHN’s studies, 60 percent of patients with hearing loss will not purchase hearing aids during their first visit. That means, if you’re seeing 300 patients a year, 180 are leaving your office without accepting help. When you reach out to those patients, you can restate the impact hearing loss has on their overall health and remind them how you can help (yearly check-ups and cleanings, hearing aid troubleshooting, upgraded technology, etc.). This will fill your schedule with quality opportunities.

For example: If you’re a five-year-old practice seeing 25 patients per month, then you are helping 10 patients while 15 patients leave untreated. At this point, you could have about 900 patients that were tested but didn’t accept help as well as a database of about 600 patients whose technology is out of warranty. Over the next 3-4 years, you want to stay connected with those patients so that when new and improved technology is released, you can fit them with an even better device.

Our tracked data shows that for every 38 letters sent to patients for either new or upgraded technology, one appointment is scheduled. For every appointment scheduled, we see one hearing aid sold. From a business standpoint, think about what that can do for your revenue: if you reach out to 300 patients a year, you could possibly sell eight hearing aids for an additional $16,000 in revenue (assuming an Average Selling Price of $2,100 per device). The Consult Upgrade program is by far one of the most effective ways to reach your patients, with the average event yielding more than $51,000 in revenue.

#3. Minimal Effort and Costs

You’re already spending the right amount on your annual marketing, so what’s the cost associated with sending letters to patients? Minimal at best, especially compared to the average cost of a new patient: $760.

You can find several customizable database letters on Consult’s MarketSource that are proven to drive appointments. All you need to do is export well-constructed lists from your database and perform a simple mail merge to personalize the letters for each patient. Or, you can let Consult YHN’s marketing professionals handle all of this for you. From designing to mailing to reporting, we can execute a 12-month strategy for you so that you and your staff can focus on other important responsibilities, like follow-up calls, scheduling appointments, and more.

Starting mining for gold today! Reach out to your Account Manager to learn how Consult YHN can help you implement a database mailer strategy that drives results.  

About the Author

Kimberly Costanzo joined Consult YHN in 2017 and currently serves as a Business Analyst. Her diverse professional background includes revenue accounting, internal audit, system support, and project management. She holds an MBA from Stockton University in New Jersey. When not working, Kimberly enjoys spending time with her husband Chris and her daughter, Gianna, either at the local playground or playing competitive matches of Go Fish. She also serves on her daughter’s school board and volunteers in the community to promote emergency awareness.

Best Practices for Tracking PPC Leads

PPC (pay-per-click) advertising is a great digital marketing option for those looking for fresh prospects, especially if your market is flooded with traditional marketing efforts. The problem is that online marketing efforts can be difficult to track in the office.

Some people will simply say “Google” or “I saw your website” when you ask them how they heard about you, but they may not know to tell you they saw your paid ad—or even realize that they clicked on an ad! Another issue is that there’s an added complexity if you are running other initiatives like direct mail. A patient may say they got the mail piece, but their phone call is tracked to an online initiative.

So what do you do?

There are two sides to the equation: how your digital marketing vendor should be tracking your PPC and how you track it once prospects reach your practice. Let’s start with the first—the best practices when it comes to how a vendor can track their PPC efforts:

  1. Landing Pages – PPC best practices include having a landing page related to your paid ads that feature a contact form that you can track to that specific page. What is a landing page? This is a simplistic stand-alone web page where a visitor “lands” after clicking your ad. This page is designed to have one single focus and for the audiology industry that’s typically to contact your practice. It should include enough information to be relevant to the ad but not a recreation of your entire website; less is more in this case.
  2. Form Submissions – By featuring a contact form on the landing page, visitors can quickly and easily send you their information. This form submission is emailed to the practice and can be translated as that visitor asking your practice to reach out to them. The quicker you can reach out to them, the more likely you’ll book a new appointment.
  3. Google Analytics This tracking effort is typically set up by your PPC provider but may be even more important if you’re managing this effort in-house, especially if you’re not using a PPC-specific contact form or call tracking. Google Analytics tracks an overwhelming amount of data and one of the most helpful tools is the ability to set “goals” which could be contact form submissions or smartphone click-to-calls. If you’re not using a landing page, you can track the number of visitors to the specific page you’re directing your ads to.

Ok, you’ve gotten the lead. Here’s how can you track those prospects in your office:

  1. Office Follow-up – Someone in your practice should be following up on any prospects, both from phone calls and form submissions, within 24 hours of being received during business hours. Checking your voicemail after lunch (if the office breaks for lunch) and first thing in the morning can ensure you’re following up with those who want to hear back from you. Also, often times, you can set up the forms to be sent to multiple people so that an FOP and management can get them. This way the FOP can follow up quickly and management has a “receipt” of the contact and make sure any tracking matches.
  2. Call Tracking – Call tracking can be incorporated on both your website and PPC landing page to optimize tracking. By using different tracking numbers on your website and your landing page, you’ll be able to track PPC-specific leads. Tracking all calls from your website is a generally good idea so that you can understand how many prospects are calling to make appointments and how many are current patients. Some call tracking providers feature a technology called “dynamic number placement” which is great to implement in your tracking. The idea is that the numbers on the website automatically change depending on where the site visitor has come from—meaning organic search, PPC ads, and even social media channels! In other words, you’ll be able to track incoming calls from all of your digital efforts, not just your PPC. Call tracking is also helpful when patients are calling the digital tracking number but indicate that they received a mail piece. You would attribute this call to your digital efforts because it’s the effort that spurred the person to contact the practice.
  3. Practice Management Software – Making sure your front office staff understands that you’re running PPC ads can be very helpful when it comes to tracking in your practice management software. This way, they’ll know to ask callers which initiative they’re calling from as well as which referral source to use. Also, call tracking can help ensure you’re listing the correct referral sources as it can help you differentiate between general “online” activity and PPC-specific activity.

Why is tracking your PPC important? For ROI of course! Because digital marketing is happening in real time and doesn’t feature tangible collateral for someone to save until they’re ready to act (like direct mail), it can provide a shorter buying cycle.

Still not sure how you can track your digital marketing efforts? Consult YHN can help! 

The Consult YHN Marketing team can translate reporting into actionable items and make suggestions on how to improve your current tracking efforts. We can also consult on your overall digital marketing strategy, including reviewing proposals, developing budget suggestions, and more.

Contact marketing@ConsultYHN.com to get started today!

About the Author

Rachel Atar joined Consult YHN in 2015 as Marketing Account Executive. With experience in multiple industries, Rachel has consistently helped small businesses navigate marketing for their end consumers. Prior to joining Consult YHN, she was Taylored Home Health Care’s Marketing Manager.

SERP, Meta Data, SEM, CTR…what does it all mean?

You went to school to be a top-notch hearing healthcare provider, not a top-notch marketing executive, right?

Reaching your customers, however, requires you to engage digital marketing and the language that goes along with it.

Don’t stress yourself if you don’t know your site impressions from your unique visitors, or your bounce rate from your conversion rate — you have Consult YHN’s Marketing Department and this glossary of website/digital marketing terms to help you make sense of the information.

Website Design

Blog

A blog is a site page that features regularly updated content. That content could include office announcements/changes, event invites, and discussions about new device technology or health information.

Content

The copy, images and videos that make up a website.

Domain

The registered name of a website, purchased through a company like GoDaddy. For example, ConsultYHN.com, yourhearingnetwork.com.

Hosting

The “space” you rent on the internet where all the code and content (pictures, videos, copy) that makes up your website lives. A company such as GoDaddy must host your website for it be visible.

Keyword

A word or phrase that people use when searching for something online. Keywords are also the words or phrases included in a site’s content to increase search engine rankings.

Meta Data

Information built into the coded structure of a website that helps tell search engines what the site, individual site pages, images, and video are about. This can include meta-tags and meta-descriptions. Providing this information is part of the site design process and updating it can be a part of an SEO strategy.

Mobile Responsive

A site designed to automatically resize content and adjust to different screen sizes used across devices. The site would automatically resize to accommodate smartphone, tablet and desktop viewing. This is a must-have feature in 2017.

Platform

A reference to how a site was built. WordPress has become a standard platform used by many sites.

Search Engine

Website designed to provide a list of “results” based on the keywords searched. Google, Bing, Yahoo (in that order) are the three most used search engines.

SERP

Search Engine Results Page. The list of sites returned as answers to a search engine search. For example, if you were to search for “women’s suits,” you would want the search engine results page to list sites where you can buy women’s suits.

URL

The full web address of a website that is typed into an internet browser to access the site. For example, www.ConsultYHN.com, www.yourhearingnetwork.com.

Webmaster

The person who manages, and typically can make changes to, a website. If you use a “build-your-own website” platform like Wix, you are the webmaster. If you use a company to build your website or perform ongoing digital marketing, they may be the webmaster. Please Note: If you have a company managing your pay-per-click (PPC) advertising, they may not be managing your website.

Website Analytics

Analytics

The data and statistics about the users of a website and how they interact with the website. This can include the device they’re using, where they are, how long they visit the site, if they perform an action on the site (fill out a form), and some demographics.

Bounce Rate

The percentage of site visitors that leave from the same page they enter. For example, a person visits the home page and exits the site without viewing any other pages.

Conversion Rate

The percentage of unique site visitors who “convert” to leads. For an audiology practice, this would typically be someone who filled out a form on the site or called the office.

Rank

The place in search results where a site appears. This is determined by an algorithm (Google’s is considered the industry standard). The actual factors are secret but include keyword density (how many times keywords are included across a site), mobile responsiveness, content quality, and whether recent and regular content updates are made. The Google algorithm is updated about once a year.

Session

Can be interchanged with “visit.” Each time a site is viewed.

Site Impressions

The number of times a site was shown in search results.

Traffic

A total of how many people visited a website. This is typically broken into three segments:

  • Organic Traffic — Those who visited the site as a result of a web search. E.g., they searched for “hearing aids Philadelphia” and they clicked on your site in the search results.
  • Referral Traffic — Those referred to a site from another website. E.g., a person may visit a site from a Facebook link or clicked on a link to your blog, which you shared on your Facebook page.
  • Paid Traffic — Those who visited the site because they clicked on an ad.

Visitor

A person who visits the site. Analytics software will typically break this count into unique (first time) visitors and total visitors.

Digital Marketing

Ad Impressions

The number of times your paid ad is displayed with search results. This is dictated in part by ad budget and quality of ad (how well Google says it matches a search keyword)..

CPA

Cost per “acquisition.” The average cost per conversion..

CPC

Cost Per Click. The price paid when a person clicks on an ad. This is determined by a bid system and can vary widely based on factors such as geographical location, keyword competition (how many people want to buy a keyword), and time of day.

CTR

Click Through Rate. The percentage of ads that were clicked on.

Display ads

Image ads that are displayed on outside websites to people who have not been to your website.

Landing Page

A page visitors are directed to after they click on a paid ad. These are specifically built to encourage conversions and feature information specifically tied to the ad, a form, and a strong call to action. These pages can have a higher bounce rate than the rest of a site because they are specifically built to capture lead information rather than provide overall education.

Local Listings

A term for online directories that act like phone books, confirming a business’ NAP (name, address, phone number) across the internet. Google Maps is one of hundreds of public local listing resources online that search engines rely on to confirm information.

PPC

Pay Per Click. Ads that appear at the top and bottom of search engine result pages based on searched keywords. The cost is based on a bidding system and you only pay for an ad when someone clicks on it.

Retargeting ads

Also referred to as remarketing ads, they are image-based ads displayed on other websites, shown only to visitors of the original site. Have you ever looked at an item on Amazon, only to have an ad for that item shown on a news website later that day? That is a retargeting ad.

SEM

Search Engine Marketing. The broad term for continuing digital activities like search engine optimization (SEO), social media advertising, and pay-per-click (PPC) advertising.

SEO

Search Engine Optimization. The idea of using design and content to give a visitor the best possible user experience (menu order makes sense, images load correctly, mobile responsive), the most relevant information (developing quality content with relevant keywords throughout the site), and to obtain the best possible search results rank.

Social Media

Sites like Facebook, Twitter and Instagram that allow users to create and share their own content. These sites now also have their own advertising programs.

If you have questions about any of the terms in our glossary, need guidance to effectively market your practice, or don’t know where to start, please call us at 800-984-3272 or email us at marketing@ConsultYHN.com.

We exist to alleviate the stress and jargon associated with marketing your practice so that you can stay focused on helping individuals hear well.

About the Author

Rachel Atar joined Consult YHN in 2015 as Marketing Account Executive. With experience in multiple industries, Rachel has consistently helped small businesses navigate marketing for their end consumers. Prior to joining Consult YHN, she was Taylored Home Health Care’s Marketing Manager.

Six Key Elements to an Effective Direct Mail Campaign

There are those individuals who believe that direct mail doesn’t work anymore, but our Associates’ numbers tell another story!

Based on our practices’ data, the average cost-per-call is $247 and the cost-per-appointment is $442. Over the past year, direct mail generated an average of 40 percent ROI for our Associates.

In fact, when it is executed properly, direct mail is still one of the top opportunity drivers for our practices! When the Consult YHN marketing team develops direct mail strategies for our Associates, we incorporate the following components:

  • 1. Vendor

Surprisingly enough, there are numerous direct mail vendors that specialize in the hearing industry. We recommend only working with these companies because they understand the market and how to speak to the target audience. All their pieces have been tested and proven to drive results and they will supply the distribution list at no additional cost. Contact us for Consult YHN’s preferred vendor list and pricing.

  • 2. Budget

Our general rule of thumb is to allocate about 45 percent of your total marketing spend towards direct mail. Every practice has their own objectives and goals that may require increasing or decreasing that percentage amount. It is up to the practice owner to decide what he/she is comfortable spending and how much they are already investing in other marketing efforts. All of this information helps us determine what funds are available to put towards direct mail.

  • 3. Distribution

This is a key attribute of the direct mail strategy. If you aren’t reaching the right people in the appropriate zip codes, then it defeats the purpose.

Here are the factors that you should consider:

  • Age — Typically between the ages of 62-65, depending on how many residents it pulls.
  • Income — We suggest adding a household income filter of $30K. If you need more residents to target, you can eliminate that filter, but we don’t recommend increasing it. Keep in mind that most of these individuals are retired and don’t have as much disposable income.
  • Zip Codes — We recommend looking at your database and identifying in which zip codes your current patients live. If individuals in certain zip codes are already visiting and purchasing from the practice, others are likely to do so. Once the targeted zip codes have been identified, send them to the direct mail vendor of choice to confirm how many residents they can mail to in those areas.

Note: Consult YHN offers free territory analysis reports that identify all your surrounding zip codes in a certain mile radius (varies by practice) and where your competitors are in relation.

  • 4. Approach

Now that you have an idea on the budget and who the target audience is, the next step is figuring out how to reach them. When it comes to a successful direct mail campaign, frequency and consistency are crucial. It is best to divide your total audience into groups and rotate them every mailer. Once you’ve reached everyone on your list, continue that rotation until you have sent a direct mailer to your total audience 3–4 times over a 12-month period. You don’t want to inundate them with direct mail, but you need to reach them more than once to make it impactful.

Another key factor is how many pieces you send out with each direct mailer. While direct mail can be successful, the response rates are relatively low (.25 – .5 percent). We recommend sending out 5,000 – 7,500 pieces for each direct mailer (per location) to drive the necessary amount of opportunities to make it worth the investment. If you think you need to send more than that, you may want to divide it up further so there is a steady flow of traffic to the practice on a consistent basis.

If you are curious as to what results you should expect, check out Consult YHN’s direct mail response rate calculator. It will tell you how many calls and appointments you should receive and the gross revenue that you should generate.

  • 5. Messaging

We rely on our preferred direct mail vendors to determine what messages are the most successful and what resonates the best with our audience. Those vendors will customize each message for the specific practice (i.e., logo, contact information, offer, etc.) and we do not recommend interfering with the overall message. When you change the content, it could skew the results. We also recommend incorporating an offer that will entice individuals to come in. Many practices offer a free hearing screening, but that may not be enough of an incentive to get patients to your office.

  • 6. Call Tracking

If you want to know if your direct mail campaign is successful, you must have a call tracking number on it! Even if you have the best front office staff, it doesn’t hurt to have a documented report that captures all the calls that came in. You can purchase your own call tracking number through one of Consult YHN’s preferred call tracking vendors or your direct mail company may provide one to you.

There is a lot of strategic thinking that goes into a direct mail campaign, which is why the Consult YHN Marketing team is here to help! We will work with you to determine the best strategy and if it is driving the necessary traffic and ROI.

For more information about how to optimize your direct mail campaign, click here. You can also calculate your marketing ROI with our new Marketing Calculator.

About the Author

Lindsey Pierangeli joined Consult YHN in 2012 and serves as the Marketing Manager. Previously, she held marketing positions with advertising agencies and worked on accounts such as Amazon and Coca-Cola. Lindsey graduated Magna Cum Laude from Johnson and Wales University.

The Importance of Tracking Your Marketing Efforts

Occasionally, we encounter a practice that comments “our marketing isn’t working.” So, the first question we ask is “are you tracking your marketing activities?”

All too often practices forget that there is still more work to be done even after a marketing initiative or event has come and gone. Executing a successful marketing plan requires taking a deeper look at the results to glean insight and direct you on how best to market in the future.

Let’s look at the different ways that tracking your marketing efforts can benefit your practice and set you on course for success.

 

Tracking Your Marketing Mix

tracking-your-marketingPerhaps one of the more overlooked aspects of tracking data is the insight into the number of opportunities your marketing mix is generating. By utilizing your practice management software, you can track which marketing activity precipitated a patient to come through the door.

While this tactic is more of a backend approach that indirectly relates to marketing spend and outputs, it is important to gauge what your current marketing mix consists of and where there may be room for improvement. A healthy marketing mix includes activities that reach new leads from the community, tapping into your patient database, and attaining a continuous flow of referrals from current patients and physicians. Identifying segments that are missing from this mix can help direct your focus towards future forms of marketing that will directly impact your schedule and bottom line.

 

INSIDER TIP

Establish an organized process for how you are labeling your opportunities in your practice management software. Create unique sources to detail exactly which activities your patients are responding to daily. Some practices even add secondary sources to capture a further level of detail; for example,

Primary Source Secondary Source
Physician Referral Pediatrics
Community Outreach Sunrise Nursing Home
Telemarketing Out of Warranty (OOW)

And take this one step further. To ensure accurate tracking, make sure staff members who are responsible for inputting this data are all on the same page regarding what each referral source represents!

Adjusting Your Marketing Strategy

Taking a close look at the results of a marketing campaign can help you course-correct any missteps in current marketing strategies. The primary goal of any marketing effort is to make the phone ring. If your tracking data indicates that you are falling short of industry benchmarks for call response rate, then there may be an issue with the audience you are targeting. Identifying this variable, via the data, alerts you that it’s time to reassess the variables making up your target audience. Often, this fix is as simple as readjusting the profile of the target audience – maybe you aren’t marketing to people in the right demographic, or are reaching out to areas too far from the office location. Tracking can help you identify these types of “red flags” and aid to steer you in the right direction strategically.

 

INSIDER TIP

Capture as much “good” data as you can! The more detailed your tracking data is, the more refined you can make the marketing strategy to yield positive results. Don’t wait until the end of the quarter to look at what you noted months earlier. Keep a spreadsheet handy and equip your front office personnel with the right online tools to capture opportunities as they are coming in!

Empower Your Team

We’ve discussed the ways that tracking can improve your marketing strategy, but capturing this information can also help identify areas where the practice can improve organizational efficiencies. For example, are you seeing calls come through from a direct mailer, but they aren’t converting into appointments? This may be an opportunity to identify any gaps in training and activate education for your team members. Maybe it is time to sit down with your FOP or Office Manager to understand how they are handling incoming calls and discuss the best ways to get the schedule filled.

Are the completed appointments not converting into units sold? It might be time to meet with your providers to discuss best practices for closing sales. It is important to own the patient experience from initial call/touch-point, to pre-and post-appointment, right through to purchase and beyond. Identifying where certain patients are getting trapped in the sales funnel can help your team focus on their individual role in generating more sales!

 

INSIDER TIP

Don’t ignore the patients who jumped ship along the way! Utilizing tracking can provide valuable details on where that patient is in his/her hearing health journey, so you can tailor any future messages directly to their situation. Reach out to your Tested Not Sold audience with personal phone calls asking why they haven’t chosen to purchase and follow up immediately with the Cancel/No Show audience, communicating that it’s important to you that they come in for their appointment with the provider.

Send Your Results to Consult YHN

One of the biggest challenges with amassing marketing data is what it all means and what to do with it! Consult YHN’s Quarterly Marketing Review provides valuable insight into what your marketing data means in real-time, helping you refine your strategy continuously. The benefits to Consult YHN’s Quarterly Marketing Review include:

  • Knowing where you stack up in comparison to other Consult YHN providers nationally.
  • Identifying areas in the marketing strategy that can be adjusted to bring more qualified leads into the practice.
  • Understanding your patient acquisition cost vs. the Consult YHN network benchmark.

To effectively market in today’s world, activities need to be tracked, measured, and refined.  We encourage you to get connected with Consult YHN Marketing to start tracking your activities today!

About the Author

Julia Shreckengast joined Consult YHN in 2015 and serves as Marketing Account Executive, providing support to Associates by managing creative projects and developing/executing marketing plans. Prior to joining Consult YHN, she helped promote the city of New Orleans as a member of the New Orleans Tourism Marketing Corporation. Julia graduated Cum Laude with a bachelor’s degree in marketing from Tulane University.

What You Didn’t Know About Marketing

Every quarter, we conduct ROI reports for Associates who share their marketing results with us. We then compile those results and look at the data from a broader perspective to determine marketing trends in our industry.

Here are three interesting insights from our most recent ROI analysis that we all can benefit from.

did you know

At 87% digital marketing brings in the highest ROI?

With an average cost per call of $13 and cost per appointment of $99, Digital Marketing has the lowest cost of acquisition and highest ROI.

If you aren’t sure how your digital marketing is performing, contact Consult YHN’s marketing team for a FREE digital marketing analysis and website assessment.

It is important to realize that a strong marketing strategy requires a multi-media approach and a robust digital marketing presence. To drive traffic to your website — and ultimately to your practice — you need to consider other digital marketing strategies above and beyond a static online presence. Consult YHN partners with several digital marketing vendors that offer a variety programs that can boost your digital marketing strategy.

did you know

With $1.4M last year, direct mail brings in the most profit?

Our Associates invested over $1.9 million in marketing and 87% of their profit came from direct mail – $1.4 million over the past year!

If you aren’t making a profit from your direct mail, let Consult YHN’s marketing team help you. We can determine what kind of response you should be getting and do a deep dive on your direct mail strategy to maximize your results.

While direct mail can be costly and response rates have declined, it is still the number one opportunity driver for our Associates. That is why it is important that you have a direct mail strategy in your marketing plan, but one that doesn’t consume your entire budget. We recommend allocating about half of your marketing spend toward direct mail and strongly encourage you to review your results on a consistent basis to ensure you are getting the most out of your marketing dollars.

did you know

Your $1 grows to $1.87 when you have a marketing strategy?

For every $1 our Associates invested in marketing, they made $1.87! Do you know how much money you are making from your marketing?

You don’t need an Consult YHN marketing plan for us to develop an ROI analysis. Send your results to Consult YHN’s marketing team and we will provide you with insight and recommendations.

If you didn’t know, Consult YHN’s marketing team offers consultation and design services for FREE to all our Associates. We work as an extension of your practice to determine the most effective ways to reach new leads and keep you in touch with your existing customers.

Call the Consult YHN marketing line at 800-984-3272, option 8, and one of our account executives will answer all your marketing questions!