Candidate Care: Why It Matters and Five Tips to Improve It

One thing we know about today’s candidate market is that it will be more competitive tomorrow. And, as hiring becomes more aggressive, a skills shortage is soon to follow.
Don’t let the record high unemployment rate fool you—the healthcare job market is just as competitive as it was pre-pandemic. That’s why it’s important to understand the factors that impact your business’s approach to finding, attracting, and retaining top talent.

It’s important to provide your candidates consistent support. For example, I call candidates to ensure they are prepared for their upcoming interviews and then I also call candidates after the interview to see how it went. I do this because if I were the candidate, I would appreciate this level of attention and care.

Candidate care should start the second you first open a job requisition and extend all the way through the rest of the hiring process, regardless of whether the candidate is offered the job or not. The entire process is an opportunity for your practice to build a relationship with the candidate. Do everything right and he or she can become a spokesperson for your organization. Do it wrong and it could affect your company’s reputation and interview process moving forward.

Here are five reasons why the candidate experience matters along with helpful tips on how to improve your own:

1. It improves communication and trust

By going out of your way to find opportunities and update candidates, you’ll immediately foster a relationship of trust. Providing feedback, good or bad, will prevent you from burning any bridges. Maintaining regular communication with candidates through the hiring process will also keep you updated on the candidate’s overall job search (for example: if they receive and accept another job offer or decide to stay with their current employer). I make it a point to stay in touch with candidates that I think are impressive because even if they’re not a good fit for one position, they could be for another position down the road. One time, even though I had to pass on a candidate after our initial interview, she was so pleased with the process and my responsiveness that she referred someone else to the role. So, I can tell you from experience that candidate engagement and interest will come naturally if you put forth the effort.

The #1 way people discover a new job is through a referral

2. It influences interview outcomes

It’s important to keep in mind that the interview process can be daunting, especially for candidates who are new to the job market or have worked at the same company for many years. If you can help alleviate some of the stress they’re feeling, they might have a better chance of succeeding. Prepping candidates before they interview with the decision-maker is vital. For example, even though I prep candidates for front office positions before they interview with an office manager, it’s up to that office manager to then prep the remaining candidates before the final interview with the owner. Tell them who they will meet, what to bring, what to wear, and any other tips that might be beneficial. Afterward, provide feedback on any areas where they can improve so they can sharpen their interview skills. Job seekers want and appreciate constructive feedback.

94% of job seekers want to receive interview feedback

3. It creates allies and can strengthen your brand

Many candidates believe how they’re treated during the interview process is indicative of how they would be treated as employees. This is their first insight into what a typical day looks like at the company. In other words, they’re evaluating you just as much as you’re evaluating them. Any inefficiencies in your hiring process or lag in response time could be seen as red flags to potential hires. And if candidates have a negative experience with your practice, there’s no guarantee they’re going to keep it to themselves—they might tell their friends and family, they might post about it on their social media, they might even leave a review on Glassdoor. On the other hand, a positive candidate experience can propel your brand and lead to more referrals.

78% of candidates will tell friends and family about a bad interview experience

4. It increases the quality of hires and decreases the time to hire

By providing a superior candidate experience and making a good first impression, there’s a much greater chance that when you do extend an offer, it will be accepted. Research shows employers have only 10 days before qualified candidates disappear from the job market. An easy, user-friendly career page and application can speed up the process and ensure your perfect employee isn’t taken by the practice down the street. Consult YHN’s experienced recruiters can help streamline your practice’s hiring process by working with you to develop core competency models and job descriptions as well as interview and assessment questions. We’ll even prescreen candidates to evaluate their skills and provide timely feedback on each, allowing you to make the final hiring decision with greater confidence (while also conserving a lot of time and energy).

68% of candidates think the way a company treats them in the hiring process reflects how it treats its employees

5. It increases candidates’ likelihood to stay at the company long-term

Once an offer has been extended and accepted, be sure to check in with your new hires regularly. It shows that you care about how they are doing and that they are happy in their new role. Answer any questions and address any concerns they may have (questions about human resources policies/procedures, suggestions for improvements, etc.). Being there for them as they start their new position ensures that you’re able to work towards a solution, if needed, and that your placements become long-term.

Remember that a candidate’s experience doesn’t end the moment you extend an offer. Providing new employees with the resources to be successful and creating a positive workplace culture will help them become a valuable contributor to your practice’s growth. Every company has room to improve its candidate care. We should always be considering how we can improve our processes to attract an even higher caliber of talent. Doing right by people is always good business.

Take the stress out of staffing. Leave it to Consult Recruiting!

About the Author

Jason DiOttavio joined ConsultYHN as a Corporate Recruiter in 2011. Previously, he worked as an agency recruiter for a staffing firm specializing in IT/Administrative roles including such large companies as Dietz & Watson. When not working, Jason enjoys spending time with his wife and two young daughters. He’s also obsessed with cooking shows and finding new ice cream and donut shops.

Four Ways to Inspire & Motivate Your Staff

Is your team happy, productive, and motivated? Do they care about what they do and what the company stands for? Unengaged employees are a common problem for any type of business in any industry.

In fact, according to Gallup’s “State of the American Workplace” Report, over half of the U.S. workforce is not engaged. In other words, over 50 percent of current employees are unhappy with their current job and are actively looking for a new one.

If this doesn’t seem like a big deal, then consider these statistics: organizations with higher than average employee engagement realize 27 percent higher profits, 50 percent higher sales, and 50 percent higher customer loyalty levels.

So, as a manager, what can you do?

When it comes down to it, you can’t make people care. You can, however, inspire them to think differently about your business and the work that they do.

Here are four ways you can effectively inspire and motivate your team:

1. Evangelize company goals and values.

Make sure your employees understand what your vision is and what you’re trying to accomplish. If you communicate to them why you do what you do, they are more likely to treat the company as if it is their own. Show them their purpose and how it affects the business. Also, include your employees in your decision-making. Asking for a person’s input or opinion can give him/her a greater sense of belonging and help foster a culture of collaboration.

2. Incentivize and encourage them.

Show appreciation for employees that work hard and reward them for a job well done. Employees want to know that their work is acknowledged and valued. Offer constructive criticism to staff members when needed along with support to make changes so that you continue to boost their confidence. Consider putting a reward plan in place so that your employees have clear goals and something to work towards. Statistics show that this could increase employee performance by as much as 44 percent! Organizations that offer some sort of recognition program also have a lower turnover rate.

3. Invest in their professional growth.

Discover what’s important to your employees. This sends a clear message that you care about their future, not only with the company but in their professional career. More importantly, offer your staff periodic training opportunities that will strengthen the skills needed to thrive in their current roles or to advance within the company, such as Consult YHN’s weekly teletrainings and Employee Development Program (EDP) classes. Some of our practices will also offer tuition reimbursement to employees who want to continue their education. All of this helps to create “promotable” employees and, in turn, helps you save money in the long run.

4. Trust them.

Micromanaging is counterproductive. Have faith in your team’s abilities (that’s why you hired them in the first place!). It sounds so simple, but your trust has the potential to boost engagement, increase productivity, improve communication, build team spirit, and encourage employee advocacy. Cross-train your staff so that they have the opportunity to take on greater responsibilities in the future. Allow for mistakes, correct them, then step back and see how your employees manage without direct supervision.

Finally, don’t forget that Consult YHN offers industry-leading employee development and recruiting services that can help you build an engaged and high-performing team.

Ask your Account Manager for more information or contact our Recruiting Department today at RecruitingServices@ConsultYHN.com.

About the Author

Jason DiOttavio joined Consult YHN as a Corporate Recruiter in 2011. Previously, he worked as an agency recruiter for a staffing firm specializing in IT/Administrative roles including such large companies as Dietz & Watson. When not working, Jason enjoys spending time with his wife and young daughter. He’s also obsessed with cooking shows and finding new ice cream and donut shops.

Impressive Skills or Winning Personality: Which Should You Be Looking For?

Recruiting top talent for your practice is never an easy process. A lot of time and effort is put into interviewing, so we want to make sure we get it right for our Associates. Of course, our initial screening process begins with considering a candidate’s background, experience, and education. But there is so much more that goes into finding the perfect fit for your staff. It is important to the recruiting team at Consult YHN to ensure we are interviewing candidates based on their expertise, but also seeking out those with winning personalities.

In a 2013 survey of over 500 business development, communications, and tech industry leaders, 78% identified personality as the absolute most desirable quality in a potential employee. Meanwhile, skill-set was ranked only the third most important at 39%, following behind cultural alignment at 53%.

Are you someone that looks for candidates who can “hit the ground running” because they already possess the required skill set? While the learning curve may be a concern for busy practices looking to fill positions quickly, there are pitfalls to only interviewing based on skill set. Remember, skills can be taught, but the right attitude and personality cannot.

We recommend focusing on finding someone with a great personality and putting the time into onboarding that employee and cultivating their talent. Personality conflicts between a new hire and their superior are one of the leading reasons for employee turnover. Incorporating behavioral questions in your interview process can uncover how different personality types would handle certain situations and really tell us a lot about if they will be successful. Consult YHN’s recruiters work closely with their accounts and are experts at finding the ideal candidates for each practice, as no two practices are alike.

Below are some traits that we can interview for during our recruiting process to find the personality that best fits your practice’s culture:

  • Ability to learn/adaptable to change
  • Response to stressful situations and constructive criticism
  • Analytical skills
  • Teamwork and social skills
  • Integrity, honesty, empathy
  • Determination and drive for success
  • Accountability/ownership of responsibilities

If you are interested in learning more about specific questions that you can ask during the interview process, please reach out to Consult YHN’s Recruiting Department at RecruitingServices@ConsultYHN.com or 800-984-3272.

 

Source: Hyper Island Executive Study, 2014

About the Author

Jason DiOttavio joined Consult YHN as a Corporate Recruiter in 2011. Previously, he worked as an agency recruiter for a staffing firm specializing in IT/Administrative roles including such large companies as Dietz & Watson. When not working, Jason enjoys spending time with his wife and young daughter. He’s also obsessed with cooking shows and finding new ice cream and donut shops.