This is a sentiment we can all relate to. There are only so many hours in a day to check things off our to-do lists. We have places to get to, people to see, and things to do – you know how it goes.
When it seems like all we do is go, go, go, it helps to have some shortcuts to help us get our lives in order. At the end of the day, here are three things we know for sure about today’s consumers:
People are busy.
People want things to be easy.
People like options.
Gone are the days of calling in a food delivery order, thanks to apps like Uber Eats, Grubhub and DoorDash. Between your phone, tablet or computer, everything is available right at your fingertips and presented in a way that busy people can easily decide between options (see what I did there?).
So, with the shift towards automation, it should be no surprise that online scheduling has become a preferred method of booking appointments. In fact, according to a GetApp survey, nearly 70 percent of consumers prefer online scheduling for service appointments compared to only 21 percent preferring to book by phone.
More and more healthcare providers are using online scheduling tools on their websites for the following reasons:
- Enhances patient-experience with fast and easy booking
- Provides 24/7 access to scheduling
- Frees up time for front office personnel
- Increases the number of monthly leads (on average, online scheduling tools generate four additional leads per month for hearing healthcare providers).
By offering patients solutions at the touch of a button, we remove the last barrier to entry standing between patients booking their appointments. Once we get them through the door, it’s time for the provider to shine and help patients hear well again.
Still not convinced?
Allow us to address the biggest objections you may have (skeptics, pay attention!):
You say: “Online scheduling is going to mess up my calendar/block scheduling/PMS.”
We say: Online scheduling tools such as those offered by Sycle and Blueprint are integrated directly with your practice management software and come equipped with the capability to only book during pre-selected times. The Blueprint OMS booking tool is specifically designed in a way to work with block scheduling and is always updating in real-time based on the practice’s Blueprint OMS schedule.
You say: “Patients who book online are more likely to cancel/no-show.”
We say: The benefits associated with providing real-time online appointment booking far outweigh a possible cancellation or no-show. Even if patients cancel or don’t show to an appointment booked online, their patient file will be flagged for follow-up so you can continue to nurture that lead.
Blueprint OMS will also display a patient’s cancellation/no-show rate. Therefore, if someone with a known, high no-show rate books online, the practice can take whatever measures necessary to ensure the patient will attend the appointment, be it a follow-up call, implementing a no-show policy, etc.
You say: “Is online scheduling HIPPA compliant?”
We say: Yes! Online scheduling tools were built out to be both HIPAA and GDPR compliant. Blueprint’s online booking system is fully self-contained—all data remains within Blueprint OMS, and no information is exchanged with any third-party platforms. Additionally, all online bookings are made on a secure website that uses HTTPS to encrypt all communications and ensure privacy.
Adopting a consumer-centric approach and offering your patients the flexibility to schedule their hearing appointments online can save you time, increase your monthly leads, and better serve your patients.
About the Author
Julia Shreckengast joined Consult YHN in 2015 and serves as Marketing Account Executive, providing support to Associates by managing creative projects and developing/executing marketing plans. Prior to joining Consult YHN, she helped promote the city of New Orleans as a member of the New Orleans Tourism Marketing Corporation. Julia graduated Cum Laude with a bachelor’s degree in marketing from Tulane University.