The 5 Keys to Successful Hiring
Every business owner is excited about growth. You’ve cultivated and nurtured your practice well, have done all the right things and are ready to take it to the next level. This usually involves expanding your staff and that means investing in additional human capital...
read more
Marketing New Technology: How to Ensure Your Patients Purchase from You & Not Your Competitor
As we all know, hearing technology is rapidly advancing, and new products are hitting the market every few months. From a marketing perspective, it’s important for providers to understand their patients’ relationship with technology adoption. Remember, everyone’s...
read more
Handling Price Inquiries – What FOPs & Providers Need to Know
On occasion, patients call asking about the price of hearing devices. They may ask for a price range or the price of a specific product. Nowadays, most patients have already done some extent of online research and are merely looking for you to confirm the information...
read more
Take Your Website from Good to Great with These 10 Tips
You have a website. Today, everyone has a website. So, now what? Does your website blow your competitors’ websites out of the water? Almost every patient journey begins with or includes a Google search. Hopefully, your PPC (Paid Per Click) and SEO game is on point and...
read more
The Benefits of Tracking Your Marketing Initiatives
Whenever practice owners claim their marketing isn’t working, we always respond with the same question: “Are you tracking your marketing activities?” There are so many marketing tools available such as call tracking, Google Analytics, or even our Direct Mail...
read more
2018 Year in Review
It’s that time again to reflect on the past year, and we probably aren’t alone in saying that 2018 was a whirlwind. We enjoyed a busy, but productive and exciting year. Take a look at what we were up to and what’s on the horizon for 2019.[rev_slider...
read more