6 Steps for Hosting a Successful Lunch & Learn
Getting out into the community is one of the best ways to connect with the public, deliver your “why,” and remind people how important hearing is to their quality life. It can be intimidating though—leaving your office, patients, and staff behind to go out into the...
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Three Ways to Attract Top Talent
The US unemployment rate recently hit a 48-year low of 3.7 percent. What does this mean for your practice when it comes to recruiting candidates? It means that qualified candidates have more employment options than ever. Fortunately, there are many things you can do...
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Tips for Filling Your Schedule with More New Patients
One of the most common questions I hear from practice owners is a crucial one: “What can I do to bring new patients in the door?” This fundamental question can be the difference between a practice that is thriving with year-over-year growth or one that is simply...
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Facebook 101: Navigating Posts, Boosted Posts, and Facebook Ads
As Facebook has grown over the years into a rich platform for marketers and clinics to advertise and promote their services, it has segmented into three separate pathways for promotion. So what’s the difference between the three pathways: regular posts, boosted posts,...
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Best Practices for Tracking PPC Leads
PPC (pay-per-click) advertising is a great digital marketing option for those looking for fresh prospects, especially if your market is flooded with traditional marketing efforts. The problem is that online marketing efforts can be difficult to track in the office....
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Market Your Practice on Facebook Like a Pro
The digital marketing landscape can be an intimidating space for some. New ways to advertise products, connect with customers, and promote your brand online seem to be cropping up every day. So where should hearing healthcare practices be focusing their time and...
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