Physician Marketing: The Why & How
In order for your practice to thrive in 2019, it’s essential that you have a well-rounded, multi-channel marketing plan. This plan should include database outreach to ensure your patients continue to be your patients, traditional media like direct mail, digital...
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Your Biggest Health Fair Questions Answered
Here I am at a senior health fair a few years ago as my amazing coworkers talk to potential patients and perform otoscopy. See, I’m smiling—nothing to be scared of!Health fairs are an excellent opportunity to connect with your community, educate consumers about...
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The 5 Keys to Successful Hiring
Every business owner is excited about growth. You’ve cultivated and nurtured your practice well, have done all the right things and are ready to take it to the next level. This usually involves expanding your staff and that means investing in additional human capital...
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Marketing New Technology: How to Ensure Your Patients Purchase from You & Not Your Competitor
As we all know, hearing technology is rapidly advancing, and new products are hitting the market every few months. From a marketing perspective, it’s important for providers to understand their patients’ relationship with technology adoption. Remember, everyone’s...
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Handling Price Inquiries – What FOPs & Providers Need to Know
On occasion, patients call asking about the price of hearing devices. They may ask for a price range or the price of a specific product. Nowadays, most patients have already done some extent of online research and are merely looking for you to confirm the information...
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Take Your Website from Good to Great with These 10 Tips
You have a website. Today, everyone has a website. So, now what? Does your website blow your competitors’ websites out of the water? Almost every patient journey begins with or includes a Google search. Hopefully, your PPC (Paid Per Click) and SEO game is on point and...
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