Nine Marketing ROI Stats That Might Surprise You
Is your marketing working? In other words, is it generating business in a profitable way? If your answer is “no” or “I don’t know,” then read on to find out why it’s important to have a clear understanding of your marketing return on investment (ROI) and its impact on...
The Most Important Interview Question Isn’t What You Think
Every savvy interviewer will ask an iteration of: “Why should I hire you?” It’s a good question that can elicit great insights into a candidate’s self-worth, awareness, and understanding of the position. So, keep asking it! However, very few interviewers would be able...
How Healthy Is Your Practice? Let’s Do the Math!
Every year at your annual check-up, your doctor probably recommends routine lab work to ensure you’re in good health. Just like your doctor, you should be routinely checking your financials to monitor the health of your practice. If your lab work comes back and...
Looking Ahead: 2020 Marketing Trends
Can you believe we’re nearly halfway through 2019 already?! It’s important to start thinking ahead about the marketing trends you can expect to emerge or intensify in 2020 so that you’re prepared for their potential impact on the playing field. Below are the three...
Three Reasons Why You Should Mine Your Data
You’ve been practicing for years and everyone in town knows who you are, but you’re not increasing the number of patients you help each year. If this describes your practice, you’re not alone! In fact, this is a common concern we hear from our Associates—they’re...
Physician Marketing: The Why & How
You’ve been practicing for years and everyone in town knows who you are, but you’re not increasing the number of patients you help each year. If this describes your practice, you’re not alone! In fact, this is a common concern we hear from our Associates—they’re...