How to Ensure Your PPC Strategy Drives Positive ROI
It seems the biggest positive and negative aspects of marketing are the same thing: how quickly it changes and evolves! While digital marketing is hands down the fastest moving aspect of the marketing world, many business owners are slow to evolve in their marketing...
7 Ways to Get the Most Out of Your Facebook Business Page
Eighty-six percent of small businesses use Facebook as their preferred channel to connect with customers. If your practice happens to be a part of the other 14 percent, please stop what you’re doing and create a Facebook Business Page. Everyone else, please continue...
Rethinking Business Done Well
I recently sat down over a two-day period with the Owners and Directors of Operations of 15 large hearing care practices. This group collectively represents some of the more efficient organizations in our industry, each one easily within the top five percent in terms...
Online Scheduling: Everything You Need to Know Fill Your Book
This is a sentiment we can all relate to. There are only so many hours in a day to check things off our to-do lists. We have places to get to, people to see, and things to do – you know how it goes. When it seems like all we do is go, go, go, it helps to have some...
The Importance of a Multi-Faceted Marketing Approach
Have you ever completed a new marketing campaign (whether it be direct mail, newspaper ad, or Facebook ad) and you’re waiting for the phone to ring, but it just doesn’t? Or maybe the phone does ring, you set a few appointments and sell a couple of units, but it’s not...
Community Outreach: Do It Right & Drive More Sales
Hopefully, you’ve spent 2019 focusing on your practice. Not just making sure you’re selling hearing aids but working on the internal health of the business: You’ve completed a pricing analysis, ensured every employee has the right training to be successful, and you’re...